STEP 01
Assessment & Strategy
I run a deep assessment of your market, funnel, and data, then define a focused strategy with measurable outcomes.
Full-stack marketing
for Startups & Scale-ups
SEO, paid media, CRO and custom tools.
One senior operator from strategy to shipping.
/Marketing-as-a-service
I combine senior-level strategy and hands-on execution in one person, so you get a fractional CMO who plans, executes, and scales growth across your whole funnel.
Riccardo Siletto
Fractional CMO & Growth Engineer
Most scale-ups don’t need a full-time CMO yet, but they do need senior leadership to connect product, sales, and marketing. I work as part of your leadership team, setting the priorities and building the growth strategy that fits the stage you are at.
Instead of hiring a full marketing department, you get one senior operator across the whole stack: acquisition, conversion, analytics, and the tooling underneath. Each sprint goes where the numbers say it should.
CEO
Product
leader
Tech
leader
Sales
leader
Fractional
CMO
CMO
Full-stack execution
MY PROCESS : BUILT FOR GROWTH
Strategy, systems, results.results
A proven end-to-end process that turns marketing into a compounding growth engine for startups and scale-ups.
STEP 02
Growth System Design
I architect the systems behind growth (positioning, funnels, content, automation, and analytics) aligned to your revenue engine.
STEP 03
Execution & Testing
I build, launch, and test relentlessly across channels: structured experiments, rapid iteration, and scaling what wins.
STEP 04
Revenue Impact
I deliver measurable growth in pipeline, conversion, and LTV: real business outcomes, not vanity metrics.
Case studies
A glimpse into how I help startups and scale-ups build systems, drive growth, and create real business impact.
360° Marketing
View case study
Do Eat Better Experience
DoEatBetter is the largest food-tour portal in Italy, with over 90% of traffic coming from abroad.
Revenue YoY
Google Ads ROAS
Organic Traffic
SEO
View case study
24hassistance.com
24hassistance is an Italian online insurance broker and specialized assistance provider operating under the parent company B2C Innovation S.p.A.
Moto Unbranded Clicks YoY
Ski Insurance Clicks YoY
Avg. Pos. 'Assicurazione Moto', from #29
CRO
View case study
Paul Taylor
The Paul Taylor brand is a premium Italian menswear label founded in Rome in 2007 with $17M of revenue in 2025.
Revenue per Session
Conversion Rate
Avg. Order Value
WHAT I DO
Everything growth needs
End-to-end growth solutions designed to attract, convert,
and retain more customers, faster.
Paid acquisition
Data-driven campaigns that acquire the right users at the right cost, across every channel.
CRO
I turn more traffic into revenue through experimentation, insights, and frictionless flows.
SEO
Technical SEO and content strategies that compound visibility and drive qualified organic growth.
AI & Automations
Automate workflows, enrich data, and scale output with AI systems built for speed and reliability.
Analytics & Attribution
See the full picture. Track what matters and attribute growth to the right levers.
/LET’S BUILD WHAT’S NEXT
Ready to be my
next success story?.
Book a free 1:1 30 min meeting with Riccardo.