My name is Riccardo Siletto, and I help businesses transform ideas into impactful digital strategies that drive growth.
My Journey
My journey began in 2019 when I discovered the world of e-commerce and instantly fell in love with it. I started launching my first projects, which, as expected, were unsuccessful. By mid-2020, after numerous attempts, I began to see some promising results.
Together with my then-business partner, we built and grew three private label brands, one of which we successfully exited years later. Throughout my e-commerce experience, I was compelled to learn and master the essential skills needed to create a thriving online business.
I honed my expertise in advertising, conversion rate optimization (CRO), SEO, and email marketing. Being constantly surrounded by entrepreneurs and small business owners, I recognized a significant gap in the market and realized the potential to monetize the skills I had acquired over the years.
Towards the end of 2021 and the beginning of 2022, while continuing to grow our e-commerce ventures, I started offering performance marketing services to third parties. Since then, I’ve had the privilege of collaborating with extraordinary companies and achieving remarkable results together.
Today, three years later, I continue to work with select clients while, alongside other collaborators, focusing on building and scaling internal projects.
What is Performance Marketing?
Performance Marketing represents the evolution of traditional marketing. It’s a strategic approach focused on measuring the performance of marketing activities and optimizing results based on key metrics. My expertise lies in this methodology, allowing me to maximize ROI and achieve companies’ growth objectives efficiently and effectively.
My work methodology is based on data-driven solutions, meaning that decisions are made based on concrete data and in-depth analysis. To achieve tangible results, I focus on optimizing the customer journey, carefully analyzing the path customers take from start to finish. Through a detailed analysis, I identify any obstacles or areas for improvement at each step of the acquisition funnel and develop strategies to reduce costs and maximize margins.
Maximized ROI
Thanks to the use of data and continuous optimization, I can guarantee a significant return on investment for marketing campaigns.
I identify and eliminate inefficiencies, reducing unnecessary costs and maximizing the value for every € invested.
I optimize the customer journey, creating personalized experiences for customers that guide them towards the desired action, increasing conversions and sales.
I constantly monitor campaign performance and make real-time changes to adapt to market changes and continuously improve results.
Tools of mastery
Different approaches for
Different Niches
Trading
Gambling
Medicals
SaaS
Real Estate
E-Commerce
